The kind of audience we want to attract is people who are a bit daring, who use the internet, and are up-to-date with technology, and of course they must have a taste for horror/thriller. They are the sort of people who want to explore their fears and challenge their minds.
I have found that when I watch a good horror film, I get a feeling in my stomach similar to dread, but more satisfying. It is like getting your thirst quenched, triggered through visuals and sound. This is how I want our audience to respond to our film. I want it to be widely recognised, acknowledged and for it to gain enough popularity for it to become ‘coffee-shop chat’.
Since horrors and thrillers appeal to mainstream audiences, “Caught in the Web” would be profitable.
Our main theme, suicide, is not used often in horrors and thrillers, thus giving it a Unique Selling Point (USP). When researching other films based around suicide, we could only find 29 that have ever been made, and we had never heard of any of them. We looked at three in depth, so that we could see how they handled this delicate issue. I’m not sure why these films didn’t make it; perhaps they were too focused on the depression of the suicidal person, and not on the rest of the story. Our film stands a good chance of being successful because it is not just about suicide.
We want our reach to be as wide as possible, starting with local distribution, then national, and finally international. Our film’s appeal is similar to “Disturbia” (Caruso 2007) because it is more genre targeted than age targeted. According to the figures in this table, we are targeting 24.4% of film-watchers. This is fantastic; our film will appeal to a quarter of film audiences, so we will take this into account within our marketing strategy. Our audience theory tells us to screen it when people go to cinemas the most (holidays) and when there aren’t many other films of that genre on (like now at Vue).
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