Q3. What kind of media institution might distribute your media product and why?

Caught in the Web” is a low budget British film which would most likely start off being screened at a film festival such as the “Raindance Film Festival” which promotes independent films in the UK. If this was a success, which I believe it would be, then it might become mainstream and be screened at multiplexes such as VUE, Odeon and UGC, in their smaller screens. After its run at the cinemas, we would release it on DVD so it could be bought, at places like HMV, or rented at places such as Blockbusters. We could also screen it at local arty cinemas such as “The Phoenix” in East Finchley.

Our production company “Hand Print Productions” would seek to employ a good distributor such as “The Works” who are distributing “The Broken” (horror/thriller) this year.

Our product demonstrates that special effects (such as in “Underworld: Rise of the Lycans”) are not the only things that make a film scary and our clever filming, editing, and script-writing proves this. I think our film should be screened in big cinemas because although it is not a Hollywood glossy film, it is professional and appeals to a mass market.

I have researched the current horror/thriller films showing at Cineworld (on my blog). Although there are many films in our genre currently showing, Cineworld Cinemas are the 2nd largest multiplex cinema chain in the UK, and their films are spread out across a myriad of cinemas, leaving plenty of room for our film to be noticed. The fact that there are several horror/thrillers coming out now indicates that our film genre is in demand, and will be watched. I think it would be better to screen our film at VUE cinemas, because currently they are showing no horror/thrillers, therefore ours would capture all their customers wanting to watch that genre.

At the moment there is an independent film called “Bronson” which is screening at the “Sundance Film Festival”. It is British, and is a good example of where our film could be screened. By entering “Caught in the Web” in “The British Independent Film Awards”, it could receive good critical acclaim, helping persuade cinemas to pay for a run. “Slumdog Millionaire”, released on 9th January 2009, won Most Promising Newcomer (Dev Patel), Best British Independent Film, and Best Director of a British Independent Film (Danny Boyle), showing British independent films can be major box office hits.

We could also reach a global audience by putting our film on a website such as http://www.firstlightmovies.com/ that fund young film-makers and show their work. This would be good to gain popularity, as word-of-mouth is the best form of marketing. We could also put a funny/interesting clip on http://www.youtube.com/ (viral advertising) because we have a low budget and other forms of advertising (TV, magazines) are expensive. We would take advantage of social networking sites like Myspace, Facebook and Twitter to attract attention and gain exposure.